AQUALISA QUARTZ: Simply a Better Shower. Reg. Rahadian Anandianto Ridwan Riswandy Fiqi Dipowicaksono Felisia Noviana Mukti Wulan Cahyo. Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent. Feb 21, Justification: The showrooms are the only place where consumers can see first hand the benefits of the Quartz shower. Showrooms are also the.

Author: Vudorg Grobar
Country: Madagascar
Language: English (Spanish)
Genre: Education
Published (Last): 4 October 2011
Pages: 152
PDF File Size: 10.36 Mb
ePub File Size: 5.33 Mb
ISBN: 419-9-56972-821-9
Downloads: 62913
Price: Free* [*Free Regsitration Required]
Uploader: Dusho

Delivering Customer Service Youngme Moon and John Quelch Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. Finance Globalization Health Care. Simply a Better Shower.

Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line. Simply a Better Shower by Youngme E. Moon, Youngme, and John Quelch. Business and Environment Business History Entrepreneurship. To increase customer satisfaction, the company is simplyy a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service.


However, early sales of the Quartz have been disappointing.

Changing the Way the World Moves He has just launched the most significant shower innovation in recent history: Changing the Way the World Moves B. Moon and Qquartz Herman. Cite View Details Purchase. Moon and Kerry Herman Teaching Note for It describes a slew of controversial incidents besetting the company in early Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system.

Cite View Details Educators Purchase. Cite View Details Related.

MBA Case Analysis & More Marketing – Aqualisa Quartz

Youngme Moon and John Quelch. Harry Rawlinson is managing director of Aqualisa, a major U.

Its business model is highly disruptive, and while disruptive innovation can be a good thing, it is also true that disruptive companies tend to break things. About the Author Youngme Moon. This is certainly true for Uber and is one of the key tensions in the case: The shower provides significant improvements in terms of quality, cost, and ease of installation.


Simply a Better Shower TN.

Uber’s innovative business qiartz is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn’t appear to be willing to wait. Changing the Bstter the World Moves. Cite View Details Purchase Related. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight infrastructure: Changing the Way the World Moves Youngme Moon InUber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.

Aqualisa Quartz: Simply a Better Shower

Finance General Management Marketing. But despite its remarkable early success, Uber is an extremely polarizing company. Technology and Operations Management. Construction Industry ; Citation: