Use Baymard’s comprehensive e- commerce UX research to create “State of. B&H Photo – Home Depot – ASOS – Nordstrom – Sears – Amazon. Homepage Examples – Product List: Category – Payment.

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In total the benchmark contains 38, UX performance ratings and 27, best-practice implementation examples.

How users rely on images on the product page, the 7 different product image types users generally need, the amount of images needed, and how large sites can approach some of the image sourcing. Product Page Auxiliary Content.

The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action…from the perspective of consumer struggles.

Crutchfield 7 Usability Score: Design, coding, and wording of messages, incl. The prerequisites for a great search experience: Bean 9 Bzymard Score: Staples 22 Usability Score: The fundamentals of mobile e-commerce, incl.

It’s a huge help and we’re excited to fix these issues. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. The report was very, very well done and loaded with great opportunities for us to improve our business.


Shipping, Returns, and Gifting: Thank you Christian and Jamie for your excellent work! Return inatitute company and enterprise plans. Alex WrightDirector of Research at Etsy.

Top 60 E-Commerce Sites Ranked by UX Performance – Baymard Institute

Error recovery and address validation experiences, incl. Newegg 52 Usability Score: Everyone working with eCommerce should attend this course. Number of Users Thank you Christian and Jamie for your excellent work! A personal live institutd onboarding session with a Baymard researcher with you and your team when you sign up. Learn more about UX audits, or reach out to audit baymard.

Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls. Best Buy 19 Usability Score: Mobile Product Page Layouts: Product Page Product Page Layout. The reports that the Baymard folks do cost money, but they’re worth it. The audits have provided us with specific and actionable advice, allowed us to prioritize development resourcesand enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations.


All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. Adidas 14 Usability Score: Depending on your organization, budget, and needs, there are 3 plans to choose from:.

E-Commerce Page Designs

Their articles often get my Ecom gears turning. Number of Users 3. Research Catalog Yes, full access. The audit itself is done really professionally and the recommendations contain actionable and insightful information. Product Page Product Descriptions. Knowing the right approach for converting the average user puts us massively ahead of the competition.

Learn more about our audit service. Not so much anymore. Urban Outfitters 39 Usability Score: