ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .
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Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
End-of-chapter questions help you understand the key concepts and aid revision. You have selected a title that is subject to further approval. Features Strong prniciples including chapter objectives and summary. Information and Communication Technologies in Tourism This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, bfassington from a European perspective.
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This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Sign in to the Instructor Resource Centre. Services and non-profit marketing Direct marketing and exhibitions My library Help Advanced Book Search. Students will find this text attractive to use with excellent case studies and exercises.
Account Options Sign in. Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles. Pearson offers special pricing when you choose to package your text with other student resources.
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Dissemination or sale brasxington any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. It is however not up to date with regard to how marketing is now. It is a great book to get a basic understanding of marketing and what marketing was.
Pricing strategies Part V- Place No eBook available Amazon. A robust Companion Website at www. My library Help Advanced Book Search.
Clearly-written brasdington structured style, including chapter objectives and summaries to guide you easily through each chapter. For educator access, contact your Pearson representative. Marketing channels and logistics Civil and Environmental Engineering: E-marketing and new media. Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?
Principles of Marketing – Frances Brassington, Stephen Pettitt – Google Books
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Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt
This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts pettitg an unrivalled media package that is fully integrated with the book.
Audio ‘flashcards’ to help you review key concepts and terms. View larger cover View a sample chapter. References to this book Cross-Channel Cooperation: Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.
Develop websites just for your course, acting as a bespoke ‘one-stop shop’ for you and your students to access eBooks, MyLab or Mastering courses, videos and your own original material. Frances BrassingtonStephen Pettitt. Packages Pearson offers special pricing when you choose to package your text with other student resources.